RSA Conference: Circus of Vendors

In past years I never attended the RSA conference; it always came across as too much of a vendor show to me. This year I didn’t think I would go, until rsnake convinced me otherwise. So I bought myself an Expo Only pass. I had a lot of fun, meeting old time buddies from Foundstone and Mandiant, a bunch of clients, and partners. But I had the most fun just watching the show on the Expo floor. Must have been 300 booths and a gazillion sales people swarming them with those annoying mics trying to outspeak each other like barkers outside a souvenir store at a tourist destination. Companies doing raffles at their booths – I’ve seen that, but arcade car racing games like those at Dave & Busters, security “Jeopardy” shows every hour being hosted by “slick” sales people, cheesy whack-a-fraudster, wannabe Houdinis showing off card tricks and free beer made the cut too. I wondered, do clients actually walk the floor to learn about new products? I think not. They do so for the free entertainment, adulation, and giveaways.  Makes one wonder, are the RSA booths worth their price tag? The smallest, and furthest ones, which you would see if you were really looking for, are worth an arm and leg. VC money well spent? Oh what a circus it was!

– Rohyt