To improve security awareness, think marketing

Security awareness is a term that often makes IT security pros cringe. It brings to mind images of mind-numbing training or of ineffectual posters and stress balls urging employees to change their passwords frequently.

Based on years of experience working with enterprises and other large organizations, we are launching a new blog series, “7 Principles Critical to Security Awareness Programs”, that will offer some insight in concepts we have incorporated in our solution to demonstrably improve security awareness for our customers.

The first topic we will address is marketing.

Changing behavior is one of the greatest challenges security officers face when implementing security awareness programs. Convincing people to change is hard in any arena, but when it comes to security – an area which most users neither know nor care much about – it’s especially difficult. We can learn a lot about changing behavior from a source security pros are often wary of: marketers.

Double Barrel Throwdown Contest Terms and Conditions

Please read before entering, as entry in this contest constitutes acceptance of these rules.

No purchase is necessary to participate. The contest is open to all entrants who submit a valid entry form using a qualified email address.

ENTRY IN THIS CONTEST CONSTITUTES YOUR ACCEPTANCE OF THESE OFFICIAL RULES

The Double Barrel Throwdown (the “Contest”) is a competition to produce the most original, persuasive, and realistic Double Barrel phishing scenarios. PhishMe’s panel – composed of PhishMe employees – will select the best entry according to those criteria, with the winner receiving a Google Nexus tablet. To submit a valid entry into the contest, an individual must complete and submit the web form available on PhishMe’s website, ensuring to complete all required fields.

Submission Guidelines:

All submissions become the property of PhishMe, Inc. and we reserve the right to use any and all submission content in future PhishMe products, services, or marketing efforts.

All submissions must come from a qualified email address (such as corporate, government, or other recognized organizational emails).

All submissions must be received no later than 12 AM EDT on Thursday, July 25, 2013.

A valid entry must comply with the following content limitations:

  • Entries may not use trademarked material, logos, domains, images and any content that does not belong to the entrant. Any use of unauthorized content will automatically disqualify the entry.
  • Entries that are lewd, obscene, pornographic, or otherwise contain objectionable material will be disqualified at PhishMe’s discretion.

Prize

The contest winner will be announced on July 31, 2013 at PhishMe’s booth at the Black Hat Expo and simultaneously via PhishMe’s Twitter and LinkedIn accounts. The contest winner must reply to our Twitter or LinkedIn accounts to be eligible to claim the prize, a Google Nexus tablet.